RIDDIM KINGS: THE EVOLUTION OF DANCEHALL SOUND

Dancehall music vibrates through the streets and clubs worldwide, but its origins run deep in Jamaica. From the initial days of sound systems to the current digital era, Dancehall has always been about the riddim. The pulse is king, and producers are the wizards of crafting these infectious grooves that get everyone dancing. Icons like King Tubb

When you take a taste o' rum, you ain't just savorin' somethin' sweet and spicy/strong/bold. You be tastin' history itself. Way back when, in the days of yore, rum was made like water down here in the islands/caribbean/tropics. Dis here ain't no ordinary booze. It's a legacy/tradition/story passed down from grandaddy to grandchild, whispered 'round